Canadian singer Dave Carroll composed United Breaks Guitars after his Taylor acoustic was damaged at Chicago's O'Hare airport.
His song "United Breaks Guitars" has had millions of hits after, whilst on tour, he and his band watched from the aircraft as their guitars were thrown around by baggage handlers.
When he tried to claim for the damage to his $3,500 guitar, he was "stonewalled" for over a year and United refused to compensate him for his losses.
He told them that he would "right and release a song all about it" and, true to his word, he did.
As a result, United stocks have lost around 10% - costing them in the regon of $180 million - a bit more than it would have cost to repair his guitar.
Nice when the "little man" bites back and the "corporate" - couldn't give a shit attitude backfires in such a spectacular way.
Here's the video -
This is the kind of thing that Nanny REALLY loves when it happens.
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